Claw Grabby

09 May 2017

Jumbo Short Cake Squishy x White x Pink x Squishy

05 May 2017

Geek Girl Socks x Claw Grabby Store

Cat Socks x Claw Grabby Store

Crew Cut - fits size 6 - 8 NZ (23 - 25cm)

Come in black and white

Fried Egg Socks x Claw Grabby Store

Crew Cut - fits size 6 - 8 NZ (23 - 25cm)

Come in Pale yellow, Cream and Dark Navy

Tamago Nigiri Socks x Claw Grabby Store

Crew Cut - fits size 6 - 8 NZ (23 - 25cm)

Come in Pale yellow, Cream and Dark Navy

Heart Beat Collection x Neko Socks x Claw Grabby Store

Crew Cut - fits size 6 - 8 NZ (22 - 24cm)

Come in Pale yellow, Cream and Dark Navy

02 May 2017

Sailor Moon x Claw Grabby Store x New Zealand

Sailor Moon x Claw Grabby Store x New Zealand

Some super cute Sailor Moon merch coming soon to the Claw Grabby Store! Sailor Moon Twinkle Dolly Charm series #4

Designs include
Super Sailor Moon on the Crisis Moon Compact
Neo Queen Serenity on the Silver Crystal
Super Sailor Chibi Moon on the Crystal Carillon
Helios on the Stallion Reve
Sailor V on the Silver Crystal

29 April 2017

Claw Grabby Store Blog - What is a Squishy?

Claw Grabby Store Blog:

What is a Squishy?

What is a squishy?

(this is a personal opinion on what a squishy is and my opinion as to why they are so popular. Through my own observations and minimal research, as information on this subject is difficult to find. If you wish to add your own personal opinion on this topic please contact me via the contact link on the Claw Grabby website and I will be happy to make changes or additions to this piece and credit your name also.)

A squishy is a toy made from soft foam material. It originally started out as a stress-ball product in the late 1980s and grew into a modern popular toy adored by fans across the internet.

The modern squishy fad originates from Japan, where many corporations develop extensive ranges of products to promote their brands and is it very common for companies to have cute or "kawaii" mascots as a way of promotion.
A stress ball is a popular corporate marketing product much like stationery or soft toys. This product coupled with the growth of the stressful environment of corporate Japan meant that these items became more widely produced.

An example of a corporate squishy mascot product can be seen by way of the Tochigi Lemon company, which produce a lemon milk drink. They produce a line of products to promote their drink, one of which is a squishy foam key charm / phone strap.

Here is a selection of promotional marketing products by Tochigi Lemon Company -->

Tochigi Lemon Box Milk Foam Phone Strap Squishy -->

Another example is Hello Kitty, a globally popular character and brand with a very wide range of products. There are many many Hello Kitty squishies available and the Sanrio brand is very suited to this style of toy with it's kawaii styled animations and characters.
An example of Hello Kitty Squishies-->

A majority of modern squishies have cellphone or ball chain attachments to attach to phones and bags as an accessory, this is why they are sometimes referred to as "straps."

In the beginning of the trend many squishies were "rare" and hard to find, due to the nature in which the where produced and marketed, mostly in Japan. With the assistance of the internet and user friendly video technology, creating collection videos became more and more common which helped popularity grow. It became the squishy collectors ultimate goal to have the most comprehensive collection.

Here are some key features of squishies that I believe help drive the fascination...

- They translate well on camera, especially with crinkly packaging, makes a nice sound and it sounds new and makes for great ''un-boxing'' presentation videos.

- Slow rising and scented. The common indicator of an ultimate squishy. The slow rising and scented kinds a regarded as very satisfying to watch and squeeze, signals the quality of the products. Also the "real-ness" of the scent is often a favourite thing to mention in a squishy video.

- A wide variety of styles and brands available. From Animals to baked goods, fruit and vegetables, squishies come in a wide range of interesting and cute styles to suit everyones interests.

- Squishy Trades. an online community of people that share a common interests, discussing, sharing, selling and trading these popular items on platforms such as Youtube, instagram and Facebook.

- Squishy Dares. Videos where people destroy expensive brands such as ibloom (and inexpensive brands also), with scissors, fire and other things...because, well, I am not quite sure why but the most likely reason would be to accumulate "views" on youtube.

- Not mainstream. Although these products are widely available online, at the moment they have not yet reached mainstream status in most western countries. Thus making them niche and their existence confusing to many adults.

Today you can find that many squishy collectors upload videos of their "hauls" and collections on youtube. Popular brands are ibloom, Sammy the Patissier, CafedeN, Cafe Sakura, Aoyama Tokyo, and Puni Maru.

The squishy fad is still going strong and it will be interesting to see if it continues in the years to come ^_^

Thank you for reading
- Jenna

27 April 2017

Claw Grabby Store x Kawaii and Cute Products in New Zealand!

Claw Grabby Store x Kawaii and Cute Products in New Zealand!

New items in stock..

Higemanjyu Cat Plushies! These soft toy cats make great gifts for cat lovers!
''Hige'' means whiskers and ''Manjyu'' is a steamed sweet bun.

Squishies! Claw Grabby Store squishies are available on the Claw Grabby trade me website.

New Zealand based store Claw Grabby selling new squishies!

New Squishies are...

Squishy Turtle Melon Pan

Geiwoo Kawaii Squishy Bunny

Mini Squishy Turtle melon pan

Jumbo squishy steam buns

26 April 2017

Claw Grabby Store New Zealand x Cute Products Gifts and Collectables!

From Top Left

Pusheen Pencil Case

Pusheen Colouring in Book

Mameshiba x Kyary Pamyu Pamyu Collaboration Plush

Higemanjyu Round Cat Plush - Kuromame

Sailor Moon Blind Box Necklace by Kabaya

Samezu shark Tumblers / Cups

13 April 2017

Cute Cat Mini Tote Bags And Other Adorable Kitty Products x Claw Grabby Store

Adorable gifts available in the Claw Grabby Store!

Mini Cat Tote Bag and Plush Cat Card and Coin Pouch.

Higemanjyu Cat Pouch

Cat Canvas Mini Tote Bag - Blue

Chinmari Munchkin BIG Plushies! Super cute and huggable!

Puchimaru Nyanko Mini Plushies!

Happy Easter x Claw Grabby Store

Happy Easter!

01 April 2017

NEW! Cute blind boxes and plushies and squishies in stock!

Enchanted...Onegai Nyanko Blind Boxes! Cute kitties with cute signs which will you get??

Super squishy Jumbo Steam Buns

Cute little Pometan Fuwa Fuwa plush charms...

My Melody Delicious Foods Blind Box! Cute figurines of My Melody with yummy foods!

Yuri on Ice Blind Box Acrylic character badges.

25 March 2017

Ita Bag x Claw Grabby Store...

Here is an example of what you could do with the Ita Bag - I put together a little Gudetama display as I am a fan

^_^ These bags now available in the Claw Grabby Store!

(sorry Gudetama not included) http://clawgrabbystore.bigcartel.com/…/ita-backpack-x-otaku…

New Arrivals! Sailor Moon Miniaturely Tablet Series #5

New Arrivals!

New Sailor Moon Miniaturely Tablet series #5

Super cute detailed charms with candy inside. Very beautiful and shiny, made from plastic and with ball chain to attached to bags.

17 March 2017

NEW! Mameshiba Bean Dog x Kyary Pamyu Pamyu Plush Colab

New to the Claw Grabby Store - Mameshiba Bean Dog x Kyary Pamyu Pamyu Plush Colab. See below!

16 March 2017

Claw Grabby Store New Squishies!

Hello,

There have been a few new arrivals here at the Claw Grabby Store! Firstly we have some cute new squishy products such as Choux Cream Bun squishies and Cracking colourful squishy cookies!

There has also been the arrival of flying squirrel plushies!

See them here...